Accepting Design Partners for 2025

I spent a year building AI
that works alongside humans.

Now I'm helping 5 companies
transform their teams.

Be one of the first.

25+ years product leadership
Built 4 production apps in 6 months
2 spots taken • 3 remaining
Apply for Design Partnership →

Limited to 5 partners • First 2 weeks: Portfolio analysis • No commitment until you see value

Who I Am

Travis McElfresh — 25 years building products that scale.

Former product leader at Microsoft, Nordstrom, and Mindbloom (raised $160M+, acquired).

Most recently: Spent a year building The Collective — an AI platform that proves teams can work alongside AI agents instead of being replaced by them.

The result: 4 production apps in 6 months. 2.1x velocity gains. Zero jobs lost.

"I believe AI should amplify humanity, not replace it. That's why I built The Collective with governed autonomy — AI agents that make decisions, but humans stay in control."

Microsoft
Product leadership at scale
Nordstrom
Enterprise product development
Mindbloom
$160M+ raised, acquired

The Transformation Journey

Not a menu of services. A proven methodology developed over 12 months of R&D.

💡
Week 1-2

Validate Your Backlog

Use ProductLove.ai to identify which ideas actually move the needle. No more building the wrong things.

AI-powered idea validation
Portfolio prioritization
Focus on high-impact work
Week 3-8

Build Priority Features

Ship with The Collective — 9 AI agents working alongside your team. Enterprise-grade, not vibe coding.

2.1x velocity gains
Production-ready code
SOC2-ready architecture
🚀
Week 9+

Team Learns to Orchestrate

Your team transitions from manual execution to strategic orchestration. They become executive producers.

Coaching & training included
Skills evolution, not elimination
Sustainable transformation

This isn't theory. This is the exact methodology I used to build 4 production apps in 6 months with The Collective.

What I've Built

Verifiable achievements, not inflated metrics

PLATFORM

The Collective

AI Development Platform

9 specialized AI agents with governed autonomy. Built itself (meta). Shipped 4 production apps in 6 months.

2.1x
Velocity
4 apps
6 Months
0
Jobs Lost
Explore Platform →
💡
LIVE

ProductLove.ai

Idea Validation Platform

AI-powered product discovery. Validate ideas in minutes, not weeks. Built on The Collective.

Live
Platform
6 weeks
To Build
Active
Users
Visit ProductLove.ai →
🔥
LIVE

Ignite Leadership

AI-Augmented Coaching

Executive coaching framework. Helps leaders transition to the AI era. Built on The Collective.

Live
Platform
12 weeks
To Build
Active
Users
Learn More →
🏕️
IN PROGRESS

Campwatch

Campsite Availability Monitor

Monitors sold-out campsites and notifies users when cancellations create openings. Built for my wife, now a SaaS app.

Live
Platform
Real-time
Notifications
SaaS
Model
Active Users
"

This is unreal. I'm aware of agentic AI and agent swarms and all this stuff, but I haven't seen anything like this where you've got distinct personalities, separate memories, separate roles and responsibilities, but all working together. This is really cool...

Paul Kearney

CTO

"

We have way too many ideas than we have people. We're not at any risk of not having enough to do - they're completely overwhelmed. Something like this would be a really cool way to look at it.

Charlie Tillinghast

CEO, Factal

"

I'm mind blown...

Brent Poole

COO, Altopa

Design Partnership Opportunity

Limited to 5 companies for 2025

2 Spots Taken • 3 Remaining

What You Get as a Design Partner

👤
Direct Access to Travis
Work directly with me, not a team. 25+ years of product leadership applied to your challenges.
🛠️
Shape the Methodology
Help refine the transformation process. Your feedback directly influences how we help others.
💰
Founding Partner Rates
40% off future pricing. Lock in these rates for the life of our partnership.
🎯
Full Methodology Access
Validate → Build → Transform. The complete journey, refined over 12 months of R&D.

Engagement Model

Investment
$30k-50k/month
Founding partner rate
Commitment
6-month minimum
Most see results in 8-12 weeks
Risk Reversal
First 2 weeks free
Portfolio analysis, no commitment
Ideal Design Partners:
• Companies with 10-500 employees
• Product/engineering teams of 5-50 people
• Willing to pioneer new ways of working
• Value speed AND quality
• Care about team transformation, not just output
Apply for Design Partnership →

First 2 weeks: Portfolio analysis • No commitment until you see value

Prefer email? travis@travismcelfresh.com

Have questions? Let's talk.

travis@travismcelfresh.com